According to Mordor Intelligence, a global market research and consulting firm specializing in actionable insights and forecasts for the energy and technology sectors, AlphaESS captured a 28.8% share of the Dutch residential storage market in the first half of 2025, achieving an extraordinary year-on-year growth rate of over 600%. This milestone further cements AlphaESS as one of the fastest-growing energy storage companies in Europe.
“Our strong performance in the Netherlands reflects both the surging demand for residential storage and the confidence customers place in AlphaESS,” said Boxun Xi, General Manager for Europe. “With our new Benelux office, we are committed to providing closer support to partners, enhancing local service capabilities, and accelerating our expansion across Europe.”
Founded in 2012, AlphaESS has evolved from a residential storage provider into a full-scenario supplier covering residential, balcony solar, commercial & industrial (C&I), and utility-scale projects. Leveraging over ten years of project experience in Germany, the Eindhoven office will replicate the success of Germany’s local service model, providing fast, localized support to customers, partners, and utilities. A dedicated Dutch team ensures next-day on-site service, rapid hotline response, and efficient spare parts management.
Local Service and Support
AlphaESS replicates the success of its European Technical Service Center in Germany by establishing a full local support system in the Netherlands. Customers and installers benefit from:
● A dedicated Dutch service team, partners, and warehouse ensuring rapid response and spare parts availability.
● Multiple contact channels, including hotline and WhatsApp, with 2–5 minute response times.
● A joint complaint system managed by European and HQ teams, guaranteeing responses within 24 hours.
This setup allows AlphaESS to deliver next-day on-site service, providing Dutch customers with fast, professional, and reliable support.
By building a strong Eindhoven-based team, AlphaESS combines local expertise with global resources. The subsidiary integrates sales, service, and technical support under one roof, ensuring seamless collaboration with installers, electricity companies and end-users across the Benelux region.
Product Portfolio
At the opening of its Benelux subsidiary, AlphaESS unveiled its latest innovations in residential, commercial & industrial (C&I), and utility-scale energy storage, reinforcing its commitment to deliver safe, intelligent, and future-ready solutions for the region.
Residential: SMILE-G3 with AlphaLinX Technology
At the launch of its Benelux subsidiary, AlphaESS showcased its latest innovations across residential, commercial & industrial (C&I), and utility-scale energy storage, underscoring its commitment to safe, intelligent, and future-ready solutions.
For households, the SMILE-G3 with AlphaLinX technology uniquely combines the efficiency of series connections with the flexibility of parallel setups, offering dynamic battery balancing, bypass protection, and seamless integration with PV, EV charging, and dynamic tariffs.
“SMILE-G3 is a true all-rounder, offering households a smart, reliable, and cost-effective energy experience,” said XI.
Commercial & Industrial (C&I):
For businesses, AlphaESS introduces the True all-in-one and Pre-assembled Liquid-Cooling BESS, which integrates PCS, EMS, BMS, batteries, liquid cooling, and fire suppression into a single plug-and-play in one cabinet. These C&I solutions support dynamic tariff dispatching and imbalance trading, enabling safer, simpler, and more profitable energy management.
Utility-Scale:
On the utility scale, AlphaESS leverages its proven European experience and flagship solutions like the Aster5000 to provide flexible services including peak shaving, frequency regulation, and grid balancing. “The Eindhoven office ensures localized support for project development, delivery, and long-term operation, allowing Benelux customers to access world-class products, rapid service, and innovative energy business models,” said XI.
Future Development and Strategy
On the corporate level, we’ve just announced a new 6 GWh factory in Yunnan, China. With that, AlphaESS will soon have five factories worldwide and a total capacity of 10 GWh per year. This big step boosts our ability to meet global demand and secures our place among the industry’s leaders.
We’re also driving our localization strategy forward—building subsidiaries closer to our customers. New offices are already open in Kenya and Nigeria, and we’re preparing for our first ones in the Middle East and Latin America.
Here in the Benelux region, right after today’s office opening, we’ll launch our latest C&I solutions, tailor-made for this market. And just as important, we’re growing our service team in Eindhoven to deliver the kind of top-class support that has always been at the heart of AlphaESS.
For more information, please visit: https://eu.alphaess.com/?utm_source=goaffpro&utm_medium=pr&utm_campaign=SMILEG3&utm_term=PVMagazine
In addition, this September, AlphaESS will participate in several key events across the Benelux region. We invite industry professionals, partners, and customers to join us and experience our latest energy storage solutions firsthand. Registration is open via our official website.
