This strategic move strengthens its commitment to expand its presence in Latin America, solidifying its position as the most recognized inverter brand in the region and enhancing the quality of service offered to local customers.
Central to Growatt's strategy is a strong emphasis on localization. In line with this, the company has plans to double its engineering team by the end of this year. The newly established office will primarily serve as the home for the technical support team, along with a warehouse for shipping spare parts.
Frank Qiao, Vice President of Growatt, underlined the importance of this approach, stating, “Localization is of vital importance to Growatt. It enables us to gain a deeper understanding of our customers' requirements and deliver faster, more efficient service. As we continue to expand and adapt to local markets, we look forward to further strengthening our presence and fostering relationships in Mexico and throughout Latin America.”
Growatt's presence in Mexico will not only allow for better execution of its localization strategy, but also presents an opportunity to develop products specifically for local conditions and improve services for customers across the Latin American region.
Significantly, Growatt has been recognized by the international market research firm EUPD Research with the Top Brand PV award in Mexico, Chile, and the entirety of Latin America. This achievement demonstrates its commitment and contribution to sustainable energy in the region.
As Growatt continues to consolidate its standing as the most renowned inverter brand, it invites all interested parties to closely follow its upcoming updates and join in its growth across Latin American countries.
