For the first time the agency will be an exhibitor on the leading trade fair for bathroom design, heating and air conditioning technology and renewable energies in Frankfurt am Main. The Federal Ministry of Economics and Technology is supporting the participation of the Cologne-based agency with subsidies for young, innovative companies. As the branch consolidates, changes are required in market positioning, which has an effect, naturally, on communication, explains agency boss Iris Krampitz. In our study, we investigate if the communicative messages from biomass, solar and wind-power companies represent the specific strengths of the companies and arrive at the right target groups.
The first results will be published at the Intersolar Europe in June. Communicating Strengths with a Purpose The Press Agency Krampitz has been successfully consulting international companies in the renewable energy sector for nine years. Its experience as well as surveys and analyses have shown that many companies communicate in arbitrary and less than strategic ways.
If the market shrinks, a company has to keep its messages about its specific strengths both convincing and to the point, not only to satisfy a customers need for information but also to clearly differentiate itself from the competition. Only with targeted communication can a company utilize its marketing and PR budget effectively, explains Krampitz.
How one can direct ones communication strategically and formulate ones messages can be found in the first PR guidebook for the international renewable energy branch, which Iris Krampitz published in 2012.
