Having come second in Bundesliga 2011, Bayer 04 Leverkusen earned itself a place in the Union of European Football Associations (UEFA) Champions League. Under the terms of the three-year sponsorship agreement, JinkoSolar will receive prominent exposure in Bayer 04 Leverkusen's home stadium, BayArena, taking effect as of season 2011/12. Additionally, JinkoSolar holds the exclusive rights to install a solar energy system in the BayArena.
"The high-energy style of play which Bayer 04 Leverkusen brings to football is a fitting parallel to JinkoSolar's unyielding dedication to accelerating solar energy adoption," said Xiande Li, JinkoSolar Chairman. "Both organizations have worked tirelessly to build the skilled teams required to reach the top of our respective sectors. United, we will continue to achieve our goals while shining a spotlight on the immense benefits of solar energy to a global audience."
"We are very proud and satisfied to welcome JinkoSolar as a partner in our Premium Sponsor Club," stated Wolfgang Holzhauser, General Manager of Bayer 04 Leverkusen.
"We are looking forward to strengthening our partnership during the period of the upcoming three years. JinkoSolar and Bayer 04 Leverkusen are a fit because both companies are committed to environmental standards."
"It is Bayer 04 Leverkusen's outstanding reputation and high level of social commitment that have initially drawn us to this cooperation, which is a goal we continuously strive to achieve in our own operations," noted Jack Wang, General Manager of JinkoSolar GmbH. "We take great pride in aligning ourselves with such a respected sports organization and believe this partnership will serve to further enhance JinkoSolar's brand awareness throughout Europe," JinkoSolar Chief Marketing Officer Arturo Herrero concluded.
