Photonica enters the market with Menlo Electric


Menlo Electric announces its collaboration with Photonica, a dynamic new player in the photovoltaic industry. Serving as the first distributor for Photonica, Menlo Electric lays the groundwork for advancements in solar technology across the EMEA region.

The company's product lineup includes a diverse range of solutions tailored to meet the demands of various installation scenarios.

Systems for pitched roofs: designed for maximum compatibility and ease of installation, Photonica's systems simplify the design process and enhance system expansion capabilities.

Systems for flat roofs: optimized to minimize installation time, these systems offer increased efficiency for installers, ensuring timely project completion.

Electric switchboards: Photonica introduces preconfigured and tailored electric switchboards, offering over 20 predefined layouts for popular installations and customized solutions for specific customer requirements.

Accessories: from combiner boxes to mounting accessories, Photonica provides a comprehensive suite of accessories designed to enhance system performance and reliability.

Ground-mounted systems: engineered for durability and adaptability, Photonica's ground-mounted systems offer robust support structures suitable for diverse environments.

Photonica's overarching goal is to simplify the installation process, optimize system performance, and promote sustainability. By offering versatile solutions that cater to the evolving needs of the market, Photonica strives to drive innovation and facilitate the widespread adoption of solar energy worldwide.

Photonica is led by a team of experts with over a decade of combined experience in the technology sector, particularly focusing on photovoltaics for the past five years. Motivated by a commitment to advancement and a deep understanding of market demands, the company seeks to innovate traditional approaches to photovoltaic components, striving to establish a new standard for excellence in the industry.

Mariusz Bałachowski, Founder of Photonica, shares his vision: “Photonica was born out of a desire to address the challenges faced by installers in the PV sector. Drawing from years of industry insights and feedback, we have meticulously crafted a product range designed to streamline installation processes and maximize efficiency.”

Bartosz Majewski, CEO at Menlo Electric, states, “We are happy that Menlo Electric will serve as the 1st distributor for Photonica. With our extensive network of 2000 clients across 40+ markets in Europe, the Middle East, and Africa, we see an opportunity to quickly scale our sales and tailor our portfolio to specific local needs. Additionally, with 15+ warehouses, we can ensure that the equipment is readily available for local installers.”

“Photonica’s journey with Menlo Electric,” he adds, “is a response to the voices of those at the forefront of the green energy transformation. By prioritizing simplicity and versatility, Photonica aims to empower installers and drive progress in the renewable energy sector.”