S:FLEX continue expansion of distribution network: Jordan is the frame specialist's new location for growing PV markets in the Middle East

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Rising energy demand, intense solar radiation and a clear commitment to the expansion of photovoltaics all characterise various countries in the Gulf region. "Up until now, these markets have been highly focussed on the segment of ground-mounted, large-scale power plants, but we are now seeing a significant increase in roof-mounted projects," said Bernhard Thiesbrummel, Managing Director of S:FLEX. "In light of this development, we see a very high potential in terms of sales with our broad product portfolio for applications on residential and industrial roofs."

Rising number of subsidy programmes and acceptance of solar energy stimulate the industry

The decreasing costs for electricity from PV systems, the rising number of subsidy programmes and the introduction of the mandatory use of PV on buildings as planned in Dubai contribute to significantly growing end user demand. Especially in the decentralised on-roof sector, this is cause for a considerable increase in the number of wholesalers and installers, who are the core customer groups of S:FLEX.

"Our customers appreciate German engineering know-how in conjunction with the safety of our certified products and the rapid availability thanks to our storage capacities on site," said Amin Khaddash, Managing Director of S:FLEX Middle East. Mr Khaddash has many years of experience in project planning, distribution and turnkey construction of PV systems in various solar markets, and was already able to win new customers such as MASE, ATG, Millennium Energy Industries and the Izzat Marji Group for the newly established S:FLEX branch office.

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