German end-customers and installers attest the Thalheimer Sovello GmbH
consistently excellent brand recognition and thus a great recognition within the target group. According to the independent surveys of the market and opinion researcher, EuPD Research, the company achieved excellent values in the areas of brand awareness, distribution depth and recommendation of installers. In Germany, the most important PV market, Sovello is seen as one of the leading brands worldwide.
EuPD Research therefore awards Sovello with the quality seal TOP BRAND PV.
The seal, which EuPD Research has developed over the last year for the solar industry, is based on a unique methodology for independent assessment of brand management of solar module and PV inverter manufacturers. The seal is awarded based on a multilevel analysis. As a basis for evaluating qualified statements, brand perception among customers and intermediaries are taken in to account. This gives manufacturers an unfiltered assessment of their own brand and possible optimization opportunities in brand management.
Wholesalers, installers and end customers regard the TOP BRAND PVseal as an independent guidance for the selection of quality brands. As top module brand, Sovello has now been rewarded the premium label in Germany The award is based on leading PV manufacturers who have passed an appropriate quality model. The Thalheimer Sovello GmbH ranks among the exclusive group of top brands that are authorized to display the TOP BRAND PV label.
The seal confirms the high quality standards associated with the brand Sovello. We are particularly proud that this award comes from end users and installers alike. The active demand from customers and the recommendation of dealers, installers and partners has given us a real competitive advantage. For this confidence in our brand we are especially proud, says Andreas C. Ehrler, CSO of Sovello.
TOP BRAND PV:
Brand management is a term used to describe the systematic development of a brand within a target group and its differentiation from the competition. When this is done well, brand management can allow a brand to become functional, relevant and emotionally charged, and thus to become a true corporate value. Based on years of research experience, EuPD Research has developed a model in which over 30 individual factors are analyzed in order to quantify and evaluate brand management.
