Intersolar Europe is by far the largest, most influential and professional exhibition for the solar industry. Since its founding in 1991, twenty-five years of development has turned it into a platform gathering the enterprises in different segments of the solar industry from around the world. Intersolar 2016 took place from the 22ndto 24th of June in Munich, Germany. Phono Solar, a subsidiary of SUMEC Energy, has been attending the exhibition for nine consecutive years. This year, Phono Solar participated, with a theme of in Search of Remarkable and the exhibition stand was designed in the style of a contemporary art painting exhibition. An ideal platform for Phono Solar to release its new products of leading competitiveness. During the course of the event, the Phono Solar stand attracted numerous visitors, industry peers and stakeholders in the solar industry.
As the global photovoltaic market is entering its maturity, smarter and more efficient photovoltaic modules of improved environmental adaptation have become a market focus. Phono Solar had carefully selected differentiated module products to be presented in a form of an art gallery with a simple and clean layout so as to keep the visitors appreciating every piece of works in a calm state.
The painting in a red frame is named Edge, a smart module with Solar EdgeTM power optimizer from Phono Solar. It can reduce losses of power output resulting from current mismatch between modules, and lower the possibility of failure to modules so as to improve overall performance of the PV system.
The painting entitled Glacier is a 285W dual-glass module with high-efficiency PERC solar cells. In addition to solving the problem of difficulty in installation of dual glass module, it also improves the overall efficiency of PV system.
The smart module of 330 W peak power attainable is called Giant. This module is effective in the reduction of BOS (balance of system) costs for the system and particularly to be applicable to a roof project of a large area.
A good product is like a dish of tempting delicacy, and an ingenious exhibition stand is like a delicate container holding it. Phono Solar designed their exhibition stand closely around the theme of in Search of Remarkable, and adopted the way of a contemporary art painting exhibition to showcase them. Dominant, in a color of ivory white, the wall surfaces were further treated with latex through sandblasting so as to create a special texture of fine particles. Furthermore, the linear frames interspersed with Phono green built out a simple European style, and a high-end and exquisite visual image, reflecting the steady and splendor characters and the spirit in pursuit of quality of Phono Solar. A super-wide screen in 48:9, which was used to play the video-on-demand on scroll, bought strong visual impact to the exhibition stands in a manner of static and dynamic contrast.
In this contemporary art painting exhibition, there was one set of special paintings. Four pieces of artwork completely made up with PV modules and parts. The artwork, through naturally incorporating the form and texture of the modules and parts in its design, represented the views in spring, summer, fall and winter. They boldly and creatively reflected Phono Solars focus and passion for its own products as well as their deep thinking on the development of the entire industry. This form of exhibition has never been seen in previous Intersolar exhibitions, and this year it was also the one and the only. The four special paintings captured a significant number of visitors attentions and prompted them to stop and take photos.
During the three-day exhibition, the sales team of Phono Solar made extensive and specific exchanges with established and new clients. Thanks to high-efficiency generation of electricity, exquisite processing techniques, and comprehensive innovations, the PV products produced by Phono Solar are recognized by mainstream clients, and in addition to that, a significant majority of mainstream clients have taken an obvious interest in new products and hoped to sell new products as soon as possible. The Holland distributor said, The regular products of Phono Solar have been ranked in the top level in the just finished testing of DNV GL (for more news, see the article released on 17 May in WeChat). Now new products are released, so I am sure Phono Solars products will be surely able to gain more market share in Netherlands, the kingdom of Belgium, Luxembourg s and even in more wider markets by virtue of their delicate materials, high quality workmanship, and high-efficiency power generation.
Geng Geng, Vice-General Manager of SUMEC Energy, stated: As Phono Solar is stepping up into the tenth year of development, a growth strategy of gaining access to international markets with advanced and differentiated products, locking in the customers with excellent and high quality products, and upgrading the brand through new markets penetration. This strategy was proven by Phono Solar during this session at Intersolar, and resulted in gratifying achievements.
Following the success of Phono Solar at this exhibition the expectation is that this will lead to establishing a firm foothold in the distribution channels in more markets. Only by adherence to constantly improving differentiated products and enhancing customer value Phono Solar could meet the needs of users looking for higher standards, and retain and develop competitive edge solutions in a new round of development layout for the PV industry.
