Adapt to thrive

Residential solar in the United States is in a sustained downturn as policy support shifts in key states, with conditions likely to worsen as federal tax credits near expiration. Companies in the sector now depend on cutting costs, expanding products and services, and innovating with customer financing to stay competitive.

Issue 11 2025 Issue 2025
Installers place PV panels on a roof.

Reduced credit for selling electricity back to the grid in key markets such as California has created challenges for US installers, as consumers face sell-back rate cuts of 75% or more.

Image: Sunrun

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