Though the US period romantically termed the Wild Wild West took place over a few years in the mid-1870s, lore and its unique mix of wildness, ambition and determination offer a good analogy for the US solar industry. Look at it this way, in the 1870s pioneers, cowboys, politicians and others set forth across the continent to establish better lives. They came in search of gold and land. They came prepared and unprepared. Primarily they came with hope.