This market now is becoming a coveted region for global renewable enterprises to snag a spot. Amid the fierce competition, Sungrow’s multi-faceted approach, namely the combination of central and string inverters, have proved successful in this promising market. Statistically, by the end of June 2021, the cumulative installation of Sungrow's inverter equipment in the Middle East and North Africa exceeded 3GW; thus, ranking first in market share.
Seizing Opportunity Despite Challenges
Despite the policy makers’ support of solar plant construction in the Middle East, the environmental impacts are extremely challenging. Local desert environment experiences high temperatures, heavy amounts of dust, strong wind erosion, drought, and other complexities, resulting in high cost, difficult field construction, impaired power generation and taxing O&M. This region also has the world’s lowest PPA, making cost-reduction an even more demanding task. Moreover, this flourishing market also attracts a number of strong competitors from all over the world. Hence, struggling with the extreme geographical environment, ever-decreasing PPA and the fierce competition, how is a company to stand out and take the lead? Sungrow’s approach has proven successful.
A Multi-Faceted Approach: A Combination of Central and String Inverters
As the global leading inverter solution supplier for renewables, Sungrow has been committed to the development and production of PV inverter equipment since its establishment in 1997. With over 24 years in experience, Sungrow products boast incomparable advantages in performance, compatibility and flexibility. In addition, under the principle of “Design Meets Demands”, Sungrow advocates the best-fitting equipment selection on the basis of each plant with central and string inverter solutions to meet customers actual needs. The inverters are equipped with intelligent forced air-cooling technology, IP66 and C5 high protection capability, which ensure stable and safe operation without derating in harsh environments. Sungrow has also set up a robust O&M platform to streamline the management procedure. As a result, Sungrow’s solution achieves lower LCOE and higher ROI for customers. Sungrow’s comprehensive and customized service is reputable among customers, too. It often deploys its service team in assisting customers with plant construction, troubleshooting, and operating. In order to shorten the operational time t of grid connection, Sungrow could also provide various additional service for customers, if they had such request.
With the triple warrants provided by most modular design plan, high-quality products, and comprehensive services, Sungrow’s central and string inverter solutions have been successfully applied in several significant solar projects in the Middle East. Well-known examples include a 900MW project with Sungrow’s 6.25MW central inverter solution in Dubai Solar Park, a 526MW project with Sungrow’s 1500V SG250HX string inverter, an 800MW project in Qatar, a 2.1 GW project in Abu Dhabi and so on.
Forecasted Growth
Sungrow now owns over 20 branches, over 200 service outlets, and multiple important channel partners across the globe. Its products are being sold to more than 150 countries and regions worldwide. In the Middle East, Sungrow also set up its Dubai subsidiary in 2018, established the local sales network, warehousing system and after-sales service outlets in Saudi Arabia. Sungrow is 7×24 hour ready to serve customers. In the future, Sungrow looks forward to see its “Central plus String” combination bloom in more Middle Eastern regions, as an effort to promote its transition to clean energy.
