Fronius goes Brazil


The market for photovoltaics in Brazil has enormous potential. Quality leader Fronius is thus extending its global presence and has also set itself the target of encouraging the use of green technologies.

The Fronius Brazil offices are located in Diadema, in the heart of Sao Paulo. The Welding Technology Division has now been operating there for ten years and was joined in 2010 by the Fronius Battery Charging Systems division. A total of more than 50 people are involved in bringing Fronius innovations to the market. The main thrust of the Solar Electronics Division will initially be on sales and technical support.

Fronius has been receiving more and more enquiries from the "sunbelt" in recent years, and as a result of its many years of monitoring the Brazilian market recognises the enormous potential it offers. "In many locations, the political foundations are only now being laid, i.e. preparations for the PV connection to the public grid are in progress.

"High energy costs in conjunction with strong insolation provide the perfect conditions for the development of a number of extremely interesting PV markets over the coming years. This encouraged Fronius to establish a subsidiary in Brazil so that it could position itself as a quality leader in the country and implement photovoltaics as standard," explains Roman Huemer, General Manager Fronius Brazil.