Ricoh Europe, a specialist in office solutions, managed document services and production printing, today unveiled Europe's first ‘eco-board', a billboard powered 100 per cent by wind and solar power. The Ricoh eco-board is the first of its kind in Europe in having dual natural sources of power so that it illuminates only when sufficient power is collected, demonstrating by example the company's long term commitment to sustainable business.
"Our ethos is to go beyond simply meeting regulatory requirements relating to sustainability by proactively promoting environmentally responsible practices in our own business and for our customers. The launch of the eco-board takes us one step further by reminding wider public audiences to act in a sustainable way and think beyond the obvious when it comes to protecting natural resources," said Steve Saito, Chairman and CEO of Ricoh Europe.
"At Ricoh, we have been committed to reducing our company's carbon footprint for decades, already achieving zero waste to landfill at European factories back in 2001. We are also focused on encouraging other businesses to adopt sustainable business models that can better our cities, countries and our planet whilst improving productivity and profits."
The European eco-board is located on the M4 motorway, which runs from London to London Heathrow airport, the gateway to Europe. The eco-board is powered by 96 solar panels and five individual wind turbines and forms a key part of Ricoh's overall commitment to raising environmental awareness in the region.
Travellers across Europe journeying into the heart of London will pass the eco-board, which carries Ricoh's Managed Document Services message – the company's sustainable approach to streamlining business processes and document workflows.
The European eco-board joins Ricoh's solar powered billboard launched in Times Square, New York last year.
