The new initiative will increase Trina Solar's brand awareness in the United States through the sponsorship and promotion of Patrick and the other Dempsey Racing drivers as solar ambassadors who will appear at different events, including the Indianapolis 500 ("Indy 500"), America's premier and most viewed automobile race.
Through this collaboration, Trina Solar has identified Dempsey Racing as a preferred motor racing property that complies with the Company's principles. Trina Solar also has become an associate sponsor of the Sam Schmidt Motorsports, the Centennial Indy 500 Pole winning car of Alex Tagliani, and the car of fourth position starter, Townsend Bell.
"We are delighted to announce this collaboration with Dempsey Racing and to have their drivers as our solar ambassadors," said Robert Muhn, Senior Director of Sales (Americas). "This alliance, in conjunction with our charity projects, will bring solar to the general public in the US and around the world. Trina Solar and Dempsey Racing look forward to a long and successful relationship."
"The 2011 season has already been a fantastic year for Dempsey Racing, and it continues to get better as we join with Trina Solar in the pursuit of excellence on and off the track," Dempsey said. "The future of our sport and our world lies in clean, renewable energy, and we've been looking for partners who can help myself and the team actively promote these technologies on a worldwide scale. We are excited to be allied with Trina Solar."
While Trina Solar is already committed to a two-car team in Formula One, this association is expected to elevate the company's brand in North America through the IndyCar series races and wherever the races are shown globally on television, while promoting the wide-scale adoption of sustainable technologies. The IndyCar Series is the first in motorsports to use 100 percent fuel-grade ethanol in its engines.
The sponsorship will take the form of on-car logo branding on the engine cover of the Dallara/Honda, ensuring excellent opportunities for worldwide marketing exposure.
"We are honored to be associated with Trina Solar and the clean, renewable energy industry," said Sam Schmidt. "Though we are a small racing team, I attribute our success to the fact that we align ourselves with quality companies like Trina Solar."
Trina Solar's association with Dempsey extends the solar manufacturer's momentum as the Company expands its leadership role in raising solar awareness throughout the world.