The new trade fair, which will now have to compete with other more established Mexican fairs for renewables and clean technologies, is called Solar Power Mexico and will take place from March 19 to 21, 2019 at the Center Citibanamex in Mexico City.
The emergence of the new show was announced in April by Deutsche Messe AG, organizer of the Hannover Messe, the largest industrial fair in the world. It will launch the event in collaboration with its partners China-based Sunshine Energy International Limited, and Solar Power International, based in Virginia, United States.
The event is presented as a platform for the entire Mexican and international solar industry, which aims to attract more than 100 exhibitors. Benjamin Low, Global Energy Director of Deutsche Messe AG, told pv magazine that the fair will combine several elements.
“We believe that the event will attract both policymakers and small installers, as well as ordinary people that know nothing about solar energy and want to catch up,” he said. “It will surely be a trade fair with high level conferences and speakers both international and Mexican, but also a fair open to the broader public, with informative conferences, and clearly it will be also a platform that will allow market operators to get in touch with each other,” he added.
Solar Power Mexico is part of the Mexico-Germany Energy Alliance created in 2016 between the governments of both countries, which led Mexico to be the guest country at the Hanover Fair this year.
More recently, the fair has won the support of various Mexican-German organizations: the GIZ (German International Cooperation Agency); the Mexican-German Chamber of Commerce and Industry (Camexa), and the Mexican consultant Galo Energy. Germany is one of the pioneer countries in the development of solar energy with more than 44 GW of installed power to date and can undoubtedly offer guarantees in terms of quality and experience in photovoltaics.
Despite recent positive developments in the Mexican solar market, which is set to see more growth particularly from solar distributed generation, the new fair will have to face a series of challenges, among which are: the risks of an event without much diversification between technologies, although the organizers assert that they will also cover the topics of storage and networks; the fact of being a premiere, as often big events need time establish themselves; and, finally, as indicated earlier, the presence of other renewable events with a long tradition.
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