From 7 to 9 May, the 2014 edition of SOLAREXPO – THE INNOVATION CLOUD will take place at the Rho-Milan Exhibition & Conference Centre.
The event will focus on energy technologies and their integration: from renewable electricity to storage applications and smart grids, electrical mobility to smart cities, and renewable heating to energy-efficient building technologies.
500 companies and institutional players were present in the 2013 Milan exhibition, as well as over 31,000 professional visitors and buyers from 83 European and non-European countries, along with 6,000 participants in the technical-scientific programme.
In May 2014, THE INNOVATION CLOUD will provide the renewable energy sector with a multi-technology platform of international significance powered by SOLAREXPO, which celebrates its 15th edition as one of the leading European solar events and the most prestigious hub for the Italian market.
Specialisation, a multi-dimensional approach to all innovative energy technologies, internationalisation, and high-level networking have always been key factors for the success of the exhibition.
SOLAREXPO – THE INNOVATION CLOUD also aims to support companies in their international approach, and Milan is obviously the most suitable location for this purpose. Thanks to an easy access and state-of-the-art expo centre, the event will especially act as a hotspot for EU-MENA relations, attracting government delegations, buyers and investors from the whole Southern Europe and Mediterranean area.
Furthermore, a renowned conference program, encompassing 50+ international and national events attended by top-level professionals, will provide the exhibition with an ideal place for understanding market trends, sharing and re-developing new business models in a deeply changing scenario.
Luca Zingale, the scientific director of SOLAREXPO – THE INNOVATION CLOUD, sums up the context of the launch of the 2014 exhibition: "Having been conceived as a multi-technology platform, The Innovation Cloud fully answers the present needs of photovoltaic companies to resolutely look at the integration between innovative technologies: storage, home automation for electricity consumption, air conditioning with heat pumps, LED lighting, electrical mobility and hybrid plug-ins. We will continue to stand by solar energy companies and encourage them in the difficult transitional phase they are currently facing at the end of the incentives period. We have a certainty: photovoltaic technology will soon enter a new self-driven development phase, with full competitiveness with the grid. The market will return to growth, in a more steady way."
Regarding the diversified sectors of renewable sources for heating and energy efficiency in buildings and plants, Luca Zingale underlines that "it is very positive that tax credit of 50 and 65% have been planned, for the first time, over a three-year period, running until 2016.
SOLAREXPO – THE INNOVATION CLOUD will therefore be the perfect setting for all the companies of this sector to fully take advantage of the signs of economic recovery in our Country next spring."
Among the exhibitors who immediately confirmed their participation in the 2014 edition were Power-One, now with ABB, the world heavyweight of energy technologies, whose managing director Averaldo Farri, also deputy chairman of ANIE/GIFI (the Italian Photovoltaic Industry Association), commented: "We are deeply aware that the future of the energy sector will depend on Italy’s huge opportunity to act as one of the world players in the revolution generated by clean energies. This gives us strength and hope. It is therefore essential for us to participate in SOLAREXPO THE INNOVATION CLOUD 2014: an important role for the future of our country is at stake and we have to inspire those who unfortunately have not yet recognised this fact."
New business opportunities, an international profile, ideas, strategies and content. All at SOLAREXPO THE INNOVATION CLOUD 2014, in Milan from 7 to 9 May, 2014. So much more than just a trade fair.