Schletter Inc. Expands Management Team with New Chief Commercial Officer, Michael Reno

Schletter Inc., a worldwide leader in photovoltaic (PV) mounting systems, announces the addition of Michael Reno as the new Chief Commercial Officer (CCO) who will oversee the company’s sales, marketing, and business development strategies for North America. Reno brings over 20 years of broad commercial leadership experience in manufacturing and distribution in solar, automotive, medical, HVAC and industrial markets globally. “It’s exciting to be joining the Schletter team at such a pivotal time. Schletter’s evolution has uniquely positioned it to leverage its strong brand, experience and reputation for quality to offer a whole new level of value to the industry. The timing couldn’t be better,” says Reno.
Previously, Reno has developed and executed business strategies which resulted in increased sales, margins, and market share for a diverse range of manufacturers and major US solar (PV) distributor. “With the United States solar market expected to grow markedly in 2016 and continue expanding over the coming years, Schletter recognized the importance of investing key strategic resources to further cement its position as a leader in the solar mounting system market. The addition of a Chief Commercial Officer to the executive management team highlights our commitment to developing innovative solutions to the market’s evolving demands as well as our focus on complete customer satisfaction,” says president and CEO, Dennis Brice.