The new pay-as-you-go service, dubbed "RoofJuice," broadens options for the burgeoning Australian solar market that until now, has been limited to an upfront, cash purchase model. The average cost of a five-kilowatt system (the average system size in Australia) is 12,000 Australian dollars ($12,400).
Now, with the introduction of Sungevity Australia's "RoofJuice" option, homeowners can purchase solar-generated electricity with no upfront cost, giving them instant savings on their utility bills. Sungevity Australia's "RoofJuice" option will be available at www.sungevity.com.au starting in late May 2012 and will incorporate the company's brand assets and proprietary software tools, including the company's remote solar design services.
Sungevity's expansion to Australia marks the second global move by the company in less than six months, following an expansion to Europe in November 2011 through a partnership with Dutch Solar firm, Zonline. The company's highly scalable model, rooted in the use of satellite and Internet technology to design rooftop solar arrays remotely, also enabled the company to simultaneously launch in five Northeast states in July 2011. Sungevity now has a presence in eight U.S. states Arizona, California, Colorado, Delaware, Maryland, Massachusetts, New Jersey and New York as well as the Netherlands and Australia internationally.
"We share a common vision with Nick Lake and his team, and we are excited to partner with them to introduce easy and affordable solar power to Australian homeowners," said Andrew Birch, Chief Executive Officer, Sungevity, Inc. "Our move in to the Australian market is further proof that our business model is exceptionally scalable and that customers all over the globe are demonstrating the desire to get easy access to clean energy."
"Sungevity's innovative iQuote technology, coupled with a ground-breaking and disruptive pay-as-you-go model, will enable a new class of Australian customer to go solar," said Nick Lake, Managing Director, Nickel Energy. "The introduction of Sungevity ‘RoofJuice' will undoubtedly transform the Australian solar market, and we are excited about leading the way."
