The award was based on representative surveys among installers and end customers carried out by EuPD Research Bonn. Trina Solar (Germany) GmbH achieved a major increase in brand awareness among German installers in the last year and is now one of the best known international brands in the German market.
EuPD Research in Bonn, an independent research institute, reached this conclusion based on a survey of the German PV market. Besides the increased brand awareness, Trina Solar has a relatively high market share especially in the solar installer segment. Based on results of the survey, Trina Solar is honored today with the independent seal of quality, Top Brand PV.
With its Top Brand PV EuPD Research 2010 has developed a unique methodology for independent assessment of the brand management of module and inverter manufacturers. The award of the seal is based on a multi-level analysis. Brand perception among customers is a basis for evaluating qualified statements among customers and intermediaries. This gives manufacturers an unfiltered assessment of their own brand and also a possible optimization of opportunities in brand management.
Wholesalers, installers and end customers refer to the Top Brand PV seal as independent guidance in their selection of quality brands. Trina Solar (Germany) GmbH has now been awarded this premium seal in Germany.
The award is based solely on leading PV manufacturers who have passed an appropriate quality model. Trina Solar is now a member of an exclusive group of top brands that are authorized to carry the seal TOP BRAND PV. It is an honor for us to be recognized as one of the top brands that are authorized to carry the Top Brand PV seal. This recognition reaffirms Trina Solar as a company committed to high product quality and strong local customer service, said Ben Hill, Head of Trina Solar Europe.