Can Elon Musk's laying of the gauntlet prompt Australia into greater clean energy action?
Photo: Ted Eytan License: CC By-SA 2.0. Original photo: https://www.flickr.com/photos/taedc/11439031614/in/photostream/
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As was widely reported yesterday, Tesla Motors has officially changed its name to Tesla Inc., to reflect its broader business interests. However, that isn’t the big story regarding name changes at the company.
Very soon, the largest name in residential solar will disappear. According to a statement (in German) on teslamag.de, in the “near future” both PV systems and the new “Solar Roof” will be marketed under the Tesla brand, and the SolarCity brand will “disappear altogether”.
This announcement comes two months after Tesla’s shareholders voted to acquire SolarCity. Tesla states that while its previous goal was to “to accelerate the transition to sustainable mobility”, its new goal is “accelerating the transition to sustainable energy production”.
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Christian Roselund
Christian Roselund serves as Americas editor at pv magazine, and joined in 2014. Prior to this he covered global solar policy, markets and technology for Solar Server, and has written about renewable energy for CleanTechnica, German Energy Transition, Truthout, The Guardian (UK), and IEEE Spectrum.
Makes sense. Now get the Model 3 churning plus the pickup and economy options so we can sell this silly car business to Apple and focus on the cool stuff.
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this was announced months ago when they pitched the merger to investors: https://electrek.co/2016/11/01/tesla-and-solarcity-acquisition-presentation/
It’s not “breaking”.
Makes sense. Now get the Model 3 churning plus the pickup and economy options so we can sell this silly car business to Apple and focus on the cool stuff.