Greenwashing vs. verifiable sustainability: What’s the difference?

  • Webinar
  • 14 Nov 2019
  • English
About this webinar

How green is PV? And why does it matter?

Greenwashing vs. verifiable sustainability: What’s the difference?

  • Webinar
  • 14 Nov 2019
    (Your local time)
  • English
Greenwashing vs. verifiable sustainability: What’s the difference?

The solar industry should be proud of its contribution to the fight against climate change. But is designing, manufacturing, and supplying solar PV products that go on to generate clean energy enough to justify the oft-touted marketing claims that the industry is “saving the world”? SMA Solar Technology AG, one of the world’s leading inverter manufacturers and our webinar partner, says no!

https://www.pv-magazine.com/wp-content/uploads/2019/04/pv_magazine_UP_logo_4C.png"

Of course, many companies assert that sustainability is at the fore of their corporate strategies. Yet dig a little deeper and it’s often hard to substantiate these claims. We look forward to discussing with SMA what companies can do to quantify their green credentials, in addition to understanding why it’s so important to walk the talk.

To help us identify greenwashing vs. real sustainability, Dustin Mulvaney, associate professor at the Department of Environmental Studies, San José State University, in the United States, and expert in solar industry sustainability issues, will add his weight to the discussion, offering strategies on how you can step up and become a sustainability leader. SMA will back this up with case studies on how being green can help create more than just a clean conscience.

Webinar Content:

  • Is sustainability a key factor for businesses?
  • How crucial is implementing international standards and guidelines in ESG reporting?
  • How to use sustainability as a USP
  • How to prove your sustainability credentials

Be part of the conversation!

Questions may be submitted beforehand and during the webinar through a chat window for a fully engaging and interactive experience.

Speakers

Matthias Schäpers

Susanne Henkel

Dustin Mulvaney

Moderators

Becky Beetz | Head of content, pv magazine

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