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Illuminating a more effective way to optimize PV systems

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Traditional methods of optimization are a thing of the past. Modern technology now affords PV professionals with better solutions that produce more energy and greater lifetime reliability. In this pv magazine Webinar, learn how recent advances in services technology are streamlining PV operations and reducing business risks associated with system downtime and truck rolls.


Illuminating a more effective way to optimize PV systems

Our webinar partner SMA will illuminate a more effective path to system optimization that maximizes the benefits for PV developers and their residential customers. Brad Dore, Director of Marketing at SMA America, and Blair Reynolds, a Product Manager with SMA Solar Technology, will explain what it means to truly optimize a PV system, from energy production to lifetime reliability and servicing.

The presentation will also dive into how equipment technology and engineering best practices can impact reliability and dramatically reduce component failure and system downtime.

This session will also include a discussion lead by SunSpec Alliance’s Tom Tansy on their work advancing industry standardization in rapid shutdown technology to achieve simple, cost-effective compliance with NEC 2017 requirements.

pv magazine Webinar content

  • Maximizing the benefits of system optimization for homeowners and PV installers while effectively decreasing business risks
  • An introduction to SMA ShadeFix and how it produces more energy than traditional optimizers
  • An overview of SunSpec Alliance’s mission to standardize and simplify the efforts of the PV industry by advancing rapid shutdown technology
  • Q&A

Questions can be submitted beforehand or during the webinar through a chat window. Tim Sylvia from pv magazine USA will be the moderator of this webinar.

Registration for this pv magazine Webinar is free of charge.


Brad Dore, Director of Marketing | SMA America

Brad Dore is the director of marketing for SMA America, the U.S.-based subsidiary of SMA Solar Technology AG, headquartered in Germany. Dore is responsible for leading the efforts of SMA America’s marketing team to support product and service sales throughout the Americas. He directs all marketing efforts and drives public-facing activities for SMA, including advertising campaigns, public relations and social media efforts to ensure consistent communication throughout all segments of the photovoltaic industry.

Blair Reynolds, Product Manager | SMA Solar Technology

As the Residential Product Manager for SMA America, Blair Reynolds is responsible for SMA’s North American Sunny Boy and Sunny Boy Storage product lines. Blair has been active in the solar industry since 2007 and is an experienced renewable energy engineer and technology specialist with extensive knowledge of solar + energy storage markets, system and product design, as well as sales and project development.

Tom Tansy, Chairman | SunSpec Alliance

Tom Tansy is Chairman of the SunSpec Alliance where he leads the distributed energy industry's efforts to establish data and communication standards that enable seamless integration of solar PV and storage into the Smart Grid. The SunSpec Alliance has more than 100 stakeholders across the globe, including leading fleet operators, component suppliers, software developers, financiers, and utilities.


Tim Sylvia | Editor, pv magazine USA

Tim Sylvia is an associate editor at pv magazine USA. A graduate of Hood College, Tim has been with pv magazine since May 2018. Tim covers project development, legal issues and renewable energy legislation, as well as contributing to the daily Morning Brief.

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