SMA revises 2015 sales upwards, anticipates loss reversal


SMA looks to have turned losses around in a relatively short period of time, today revising upwards its sales forecast for 2015 from €800 – €850 million to €850 – €900 million. Taken with cost reduction efforts, the company expects to register an operating result (EBIT) of between €0 – €10 million.

After sustaining heavy losses in both 2013 (-€89.1 million) and 2014 (-€164.9 million), SMA now expects to turn this trend around in 2015, with a revised sales forecast of between €850 – €900 million representing an Y/Y increase from €805.4 million.

Given drastic measures the firm has taken to reign in costs, including the cutting of 1,600 jobs largely in Germany in the first six months of this year, SMA now expects to turn losses around in 2015.

“Due to the SMA Group’s extensive transformation in the current fiscal year, we are emerging stronger from the years of structural change in the solar industry and will generate sales growth again this year for the first time since 2010,” said SMA Chief Executive Officer and Chief Financial Officer Pierre-Pascal Urbon. “Important success factors for gaining market share this year are, in addition to its complete product portfolio for all power ranges and applications, our global presence and extraordinary flexibility,” he explained.

The positive signs for SMA come in spite of fierce price competition with rival suppliers that are resulting in rapid price decreases. IHS predicts that inverter prices will continue to fall by 8% through to 2019. Price competition appears most severe in China, where SMA is active through its Zeversolar subsidiary.

SMA will report financial results January through September 2015 on November 12.

Popular content

This content is protected by copyright and may not be reused. If you want to cooperate with us and would like to reuse some of our content, please contact:


Related content

Elsewhere on pv magazine...

Leave a Reply

Please be mindful of our community standards.

Your email address will not be published. Required fields are marked *

By submitting this form you agree to pv magazine using your data for the purposes of publishing your comment.

Your personal data will only be disclosed or otherwise transmitted to third parties for the purposes of spam filtering or if this is necessary for technical maintenance of the website. Any other transfer to third parties will not take place unless this is justified on the basis of applicable data protection regulations or if pv magazine is legally obliged to do so.

You may revoke this consent at any time with effect for the future, in which case your personal data will be deleted immediately. Otherwise, your data will be deleted if pv magazine has processed your request or the purpose of data storage is fulfilled.

Further information on data privacy can be found in our Data Protection Policy.