The report – Europe Solar PV Markets and Strategies: 2010-2025 – says that changes will take place as Europe confronts regulatory incentive revisions, expanding market development opportunities and scaling competition from better financed and more robust power players. In the longer term, it continues, the PV sector in Europe is expected to maintain its growth trajectory from an expected 6.3 GW in 2010 toward 101 GW of installed capacity by 2025.
??"In domino-like fashion, Europe's governments are revising their feed-in tariff (FIT) schemes and permitting procedures in 2010 to keep pace with PV's rapid technology and cost advances," said Reese Tisdale, IHS research director and one of the study's authors. "Feed-in tariffs have been instrumental in getting the Europe PV sector off the ground to date. These schemes are evolving rapidly in their designs to shape both the size and content of the market going forward." ??
Considered the epicenter of the global PV industry, the report says that the German PV market faces significant changes in coming months due to proposed revisions to the feed-in tariffs expected to be enacted by the end of 2010. As a result, German PV development is "surging ahead" of the proposed tariff reductions.
While Germany is among the most cost-competitive markets in Europe, continues the report, reduced feed-in tariff rates will force players to further reduce system costs. Other markets such as Italy, Spain, and the Czech Republic are poised to follow suit with expansive tariff revisions planned in 2010. ??Despite tariff revisions, it says that Germany will continue to dominate global PV build-out, and continued development in Italy, France, and Belgium will also be "pivotal" in driving the industry forward through scale, technology improvements, and deeper experience for developers, according to Tisdale.??
Scaling PV activity in European markets outside of Germany has propelled a new group of utilities and power players into the industry forefront, explains the report. Leading utilities and renewable players Electricité de France (EDF), and Enel are at the forefront of large-scale PV deployment, particularly in France and Italy, "leveraging their renewables success and experience to position for broader international competition". ??As competition increases in the downstream development segment, a growing number of international suppliers are "challenging the more entrenched European companies for market share".
Leading this charge, continues the report, has been the rising presence of lower-cost Asian manufacturers.??"Over the past 24 months, the makeup of the PV market has shifted dramatically with the growing presence of Asian suppliers squeezing traditional European suppliers," added Tisdale. "At the heart of this change are Chinese companies, led by Suntech, Yingli, Trina, Solarfun and Canadian Solar, who are gaining market share through low-cost modules."
Through the first quarter of 2010, eight of Europe's top 15 module suppliers in Europe are Asia-based highlighting a shift toward a more global supply chain from the more entrenched German suppliers that have been so successful in the past, according to the report.
Furthermore, the recent oversupply of the global PV module market, technology and manufacturing improvements, and economies of scale has led to a "dramatic reduction" in solar PV system costs in 2009 and 2010. The report concludes that adding to this positive cost trend, the increased positions of larger industrial players such as Siemens, ABB and GE are expected to have an additional impact on the PV sector.
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