According to the Navigant Research report "Distributed SolarPV", solar PV will be establishing itself as an energy source with the potential to displace other energy technologies by the end of the decade. It is predicted that this era of being a high cost and heavily subsidized source of energy will end and solar PV will become cost competitive with retail electricity, generating an annual global revenue of more than $151 million in 2024.
International opportunities will drive competition and leading companies along the value chain will be able to bank in on these growth opportunities during the next ten years. The Navigant report states this is expected to place continued pressure on margins, incentivizing further vertical integration and driving mergers and acquisitions.
"The distributed solar PV generation market continues to transition from being dependent on lavish feed-in tariffs and environmentally conscious wealthy homeowners to a cost-effective source of electricity that is gaining traction across market segments and customer types," added Roberto Rodriguez Labastida, senior research analyst with Navigant Research. "The successful adoption of new business models is expected to continue to further drive the industry in its transition to a post-incentive world in most major markets."