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How to diversify and grow lead generation without additional ad spend

High-quality leads are the fuel that drives any successful solar business. But, in today’s digital-first world, it’s becoming increasingly difficult to compete for leads on crowded social networks and other lead services. In this pv magazine Webinar, Aurora Solar will share three ways to generate more leads without increasing the marketing spend.

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High-quality leads are the fuel that drives any successful solar business. But, in today’s digital-first world, it’s becoming increasingly difficult to compete for leads on crowded social networks and other lead services.

In this pv magazine Webinar, Aurora Solar will share three ways to generate more leads without increasing the marketing spend. The solar software design company states the right strategies can give solar companies an edge over competitors and help improve the solar sales funnel.

Developing leads and maintaining customer relationships can be both challenging and costly for solar installers. In fact, customer acquisition accounts for 20% of solar costs. In these inflationary times, installers can cut costs by taking control of lead generation and the sales process.

After the contract is signed, the customer enters into a long-term relationship with the installer. With 80% of solar customers remembering their install experience negatively, installers are wise to make use of today’s tools to automate project updates.

In this pv magazine Webinar, we welcome Bogdan Zlatkov, Aurora Solar sr. content marketing manager who will guide us through converting website visitors into customers, so installers don’t have to depend on external services for lead generation. Sherry Huang, Aurora Solar sr. product marketing manager will introduce us to Lead Capture AI, a tool that lets users design a solar setup on their website. And Scott Nguyen, CEO of Bodhi, will show how to enhance the customer experience from the moment the contract is signed, reinforcing to customers that they made a good investment.

pv magazine Webinar content:

  • How to get more leads from an existing ad budget
  • How to convert website visitors into high intent leads
  • How to leverage current customers to increase referrals
  • Q&A

Questions can be submitted beforehand in the comments window when registering or in the chat during the live webinar. Anne Fischer, senior editor at pv magazine USA, will be the moderator of this webinar.

Registration for this pv magazine Webinar is free of charge.

Speakers

Bogdan Zlatkov | Sr. content marketing manager, Aurora Solar

Bogdan is the Sr. content marketing manager at Aurora Solar. As a Telly award-winning Content Strategist, Bogdan has built content marketing programs for companies ranging from 15 person startups to global Fortune 500 companies.

Sherry Huang | Sr. product marketing manager, Aurora Solar

Sherry Huang is a Senior product marketing manager at Aurora Solar for the company's proprietary AI and core platform products. With experience in artificial intelligence and computer vision products designed for social impact, Sherry is excited to bring the power of AI to the climate tech industry to help businesses move faster and better.

Scott Nguyen | CEO, Bodhi

Scott Nguyen is co-founder and CEO of Bodhi, a design-focus software company helping residential solar companies deliver amazing customer experiences. He is also Energy Transition Fellow at University of Texas at Austin Energy Institute. Previously, he helped spur Austin's 1st low-income solar program, sent robots to explore the oceans, and introduced renewable energy technology into Shell’s portfolio.

Moderators

Anne Fischer | Senior editor, pv magazine USA

Anne Fischer is a senior editor at pv magazine USA. Anne is a seasoned writer, editor, and journalist. Her career has included writing for leading technology publications, with a focus on renewable energy and sustainability.

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