Panasonic Group pushes ahead with "full-scale" entry into solar cell business

This will mark the first series of collaborative products to be developed since Sanyo became a part of the group.

Following the announcement of the capital and business partnership with Sanyo in December 2008, Panasonic has established a Collaboration Committee and promoted discussions, under all applicable laws and regulations, to maximize the potential synergy effects within the new Panasonic Group.

Following the subsequent formalization of this takeover on December 21, 2009, 27 different sub-working groups have engaged in more advanced discussions. The HIT 215 Series household solar power generation systems, featuring HIT 215 solar power generation modules with, what it says are the world’s highest-level energy conversion efficiency, represent the first "tangible fruit" of these collaborative efforts.

The new products combine Sanyo’s solar power generation modules with Panasonic’s energy management technology, construction materials and electrical technology, and will be broadly promoted across the companies’ various sales routes, including home appliances, and electrical and construction products.

In doing so, the Panasonic Group is seeking to "maximize its combined strengths to achieve significant business expansion within the rapidly growing solar power generation market". It concludes by saying that it hopes to establish itself as the top manufacturer in the market with a target share in Japan of at least 35 percent by 2012.