Hanergy targets homeowners with residential thin-film products

Share

Hanergy Thin Film Power Group is making a concerted push into the Chinese residential market with a new thin-film rooftop solar power system and other products.

The Chinese company, which released more than 20 residential products, has opened 60 retail stores and so-called “experience centers” across China as well as new online outlets, including hanergyshop.com.

Liu Min, deputy chairman of Hangery ThinFilm Power Group and chairman and CEO of Hanergy Global Solar Power and Applications Group, said the implementation of the company's "all-channel sales strategy" would accelerates the spread of thin-film solar power products for consumer use.

The move comes as Hanergy seeks to diversify sales – in 2013 and 2012, its parent company was its sole source of revenue.

While the group’s market value has more than doubled since January to about $36 billion, making it the best performer on the 125-company NYSE Bloomberg Global Solar Energy Index, its business has attracted increasing scrutiny from financial analysts who have sought to ascertain why the company’s shares have risen fivefold in the past year.

The first 60 Hanergy thin-film flagship stores and experience centers in China are located in 21 provinces and cities, including Chengdu, Shanghai, Guangzhou, Shenyang and Xi’an. Hanergy plans to expand its domestic presence to 300 experience centers by the end of 2015 and 1,500 in 2017.

Hanergy’s experience centers currently exhibit and offer building-integrated PV products as well as thin-film solar products for residential, consumer and agricultural use, including the new residential system released at a launch event on Saturday.

The company’s new residential rooftop power station is available in four models, 1.5 kW, 2 kW, 3 kW and 5kW. Each model offers two designs tailored for flat or slanted rooftops.

Hanergy provides standardized one-stop services that include system design, grid connection application, components supply, site operation and data monitoring.

The group said it was also introducing the residential systems in the United Kingdom and other European countries.

In the U.K., furniture retailer IKEA began carrying Hanergy residential PV products in 2013. Hanergy has also expanded its residential systems into the Netherlands, Switzerland, Poland and other European markets.

In China, Hanergy cooperated with the Yumen municipal government in Gansu province to build a distributed PV project in Dongqu Village. The project, which was completed in October, optimized dilapidated farm buildings by renovating them into apartment buildings equipped with Hanergy’s thin-film technology, allowing them to generate their own electricity and feed any surplus into the grid.

This content is protected by copyright and may not be reused. If you want to cooperate with us and would like to reuse some of our content, please contact: editors@pv-magazine.com.

Popular content

PV system sizing for 100% self-consumption

02 October 2024 A group of researchers has proposed a new method for the sizing of PV systems that do not rely on an anti-dump system and operate without the possibil...

Share

Leave a Reply

Please be mindful of our community standards.

Your email address will not be published. Required fields are marked *

By submitting this form you agree to pv magazine using your data for the purposes of publishing your comment.

Your personal data will only be disclosed or otherwise transmitted to third parties for the purposes of spam filtering or if this is necessary for technical maintenance of the website. Any other transfer to third parties will not take place unless this is justified on the basis of applicable data protection regulations or if pv magazine is legally obliged to do so.

You may revoke this consent at any time with effect for the future, in which case your personal data will be deleted immediately. Otherwise, your data will be deleted if pv magazine has processed your request or the purpose of data storage is fulfilled.

Further information on data privacy can be found in our Data Protection Policy.