Tesla's Schröder moves back to Sonnenbatterie

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Schröder is not new to Sonnenbatterie, having already been a crucial part of the company’s successful growth between 2012 and 2014, before moving to American automotive and energy storage company Tesla as their Germany and Austria Director.

Under Schröder’s management, Tesla saw new registrations for its Model S exceed those of the BMW 7 Series and Porsche Panamera for the first time in March 2015. Tesla has nevertheless immense competition in the German market for electric vehicles considering the dominant domestic automotive industry with its own offerings.

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